Insights of the global keratin hair products market

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The global market size of keratin hair products was valued at USD 4,953.7 million in 2023. It is expected to reach USD 8,100 million by 2030, growing at a Compound annual growth rate (CAGR) of 7.4% from 2024 to 2030. Keratin consumption is increasing globally due to its benefits to hair, skin, and nails. 

In this article, we will discuss the keratin statistics in the world.

What is keratin? 

Keratin is a protein that helps our nails, skin, and hair look healthier. It has 2 forms:

Alpha keratin: alpha keratin is in our nails, hair, glands, and outer layers of the skin.

Beta keratin: beta keratin is present in the scales, feathers, claws, and beaks of birds and reptiles.

Insights of the keratin hair products market for the leading countries.

North America

North America achieved profits of up to 26.1% of the global market for keratin hair products in 2023. The revenue was valued at USD 1,292.9 million in 2023 and is expected to reach USD 2,000.7 million by 2030, growing at a CAGR of 6.4% from 2023 to 2030. 

Key market players in North America are Cliove, Keratin Complex, GK, Kerotin, and Gussi

Europe

The European market for keratin hair products reached a value of USD 1,048.2 million in 2023 and is expected to reach 1,660.5 million by 20230, growing at a CAGR of 6.8% from 2023 to 2030. 

Key market players in Europe are L’Oreal Sa, Unilever plc, and Henkel AG & Co. KGaA

Asia 

It is expected that Asia will be the leader of the keratin hair products market by 2030 with revenue at USD 2,907.1 million. Asia reached a value of USD 1,689.2 million in 2023 which is considered 34.1% of the global market. 

Key market players in Asia are Dabur India Ltd and Kao Corporation.

Top Key players companies in keratin hair products globally 

Keratin complex

Keratin Complex is a leading company in keratin hair products that was founded in 2007. This company uses advanced technology in its products to bind keratin to the hair. This formula helps strengthen the hair and make it look healthier.

GK USA

GK is a popular brand globally as it delivers its products to more than 75 countries. GK has a variety of keratin hair care products that protect hair from environmental damage, keeping it more youthful.

L’Oréal S.A.

L’Oréal S.A. has 2 popular lines for hair products. The first line is L’Oréal which is more affordable and the second line is Kerastase which is considered the high-end line of L’Oréal.

Conclusion

consumption of the global keratin hair care products has increased for healthier, frizz-free hair. This rise in consumption occurs through both salon treatments and home products. 

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